Performance video
- Contains mostly performance (dance, instrumental focus on star)
- Often shows the vocalist(s) in one or more settings
- Common examples = recording studio / rehearsal room
- But the performance can take place anywhere, a bath tub, outer space etc. Walking down the street is another performance cliche, which is common in rap videos.
- Almost every video includes lip syncing. Some videos combines song and dance performances.
- Michael Jackson's videos often contain dance performances. Instrumental performance is not so common, but it occurs occasionally. Concert performance on stage with audience is so common that it has its own category, the concert clip.
Narrative video
- If a music video clip is most appropriately understood as a short silent movie to a musical background, it is a narrative clip.
- A narrative clip contains a visual story that is easy to follow.
- A pure narrative clip contains no lip-syncronized singing.
Abstract
- No perceptible visual narrative
- No lip-syncronized singing
- Repetition of images
- Fat paced zooming, short cuts, vivid colour pallet, shapes, movements
- often a more artistic video with modern, experimental music, such as electro-acoustic music.
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