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Final Products

Here is a compiled post with my music video and evaluations, digipak and advert.

Final music video: Different Colours by Kell



Evaluation One:


 Evaluation Two:

Evaluation Three:

Evaluation Three Link

Evaluation Four:



Digipak:



Advert:

Evaluation Two

Evaluation Three

Q3 – What have you learned from audience feedback

During the process of creating our music video we consistently used audience feedback to influence us in both large and small choices.  The first feedback we got was very early in the process when we pitched our idea to our class. This feedback indicated that we should focus on the aspect of friendship between young women, as there were many other angles we looked at for our video, for example ethnicity and that one of the draws of our video was the idea of bright colours and therefore we should film during the day.

We then realised we had to re-pitch our idea, as during our storyboarding the idea had become much more absurdist and comedic than our original pitch. At this ‘re-pitch’ we received a lot of ideas, often conflicting. There was also a lot of worry expressed at the subjectivity of humour, however the feedback was mostly positive, therefore we decided to keep the humour, but cut some of the more absurd parts, for example just having the trowel in the coat rather than the man regurgitating it. However, we kept ideas such as the compass being draw but the characters still being able to find their way. Lots of the suggestions we got in this pitch were unrealistic or outside or skill set, such as Claymation.

We then got audience feedback on a just the last shot. The feedback was unanimous that the first shot better than the second. Singular people also raised issues over a few specific moments, such as one shot that was out of focus and that the shot with the spade in the coat was too long. However, when these issues were raised, the majority of people in the group disagreed. This is one of the reasons I believe that focus groups work better than anonymous surveys as you can more easily gauge the majority opinion.

Feedback from singular people that have knowledge of editing was also helpful. When we asked one person in our class to give feedback on our video, during the editing process, she found technical errors, such as the fact one shot was slightly too long or slightly off beat. This meant that we could better refine our video and make the editing more precise.

When we had finished editing we had a final showcase to our class. They had generally positive comments, saying that the overexaggerated characters fit song and genre the colours gave it a more carefree feeling and that the characters and story make it funny, and that they couldn’t see any errors, therefore we knew we did not need to make any more edits.

I also collected survey formatted audience feedback using survey monkey, and distributed it through snapchat. Unfortunately, this was not very successful, which I believe was due to the format the survey was l in when opened in snapchat, as you could only see the first question, which 5x (19:3) more people answered than the subsequent questions. Due to the sporadic responses the quantitative data was virtually useless, however the qualitative data was useful as we could respond to their feedback and edit accordingly.

In my ancillary tasks, I created two versions of my magazine advert and three versions of my digipak. For my magazine advert the views was very biased on one design therefore I used the full design, with minimal edits. However, for my digipak, there was support for different elements of different designs therefore I combined the ideas of the three initial versions to create the final product.

In conclusion audience feedback was crucial in learning what our audience liked, and where there were elements that they disliked or were risky to attempt. Having feedback from audience knowledgeable in editing was also vital, as having an opinion of an outside editor was invaluable for spotting mistakes we had missed.

Evaluation Four

Evaluation One

Final Digipak

This is my final digipak design. The top left is the back and includes track names, the artist name, barcode, producer logo and copyright info. The middle top is the outside spine and includes artist name album name and producer logo. The top right is the front and includes just a picture of the artist (in the same location as the advert), artist name and album name. the bottom left is a booklet with the track names inside. The image is a colourful tree, representing the tree on the map in our video and the colours of the albums tituar song Different colours. The middle is the inside spine and is just a continuation of the bottom right image, which is a still from our music video which is behind the cd. The cd iself is the colour wheel representing the song and album name 'Different colours.

My digipak has all the conventions I found in my research.

• simple front with just a picture, artist name and album name. 
• often different design on cd inside
• track names on the back and occasionally the artist name on the back too.
• artist name, production logo and album name on spine
• picture behind the cd
• booklets on the inside left cover which have the tracks inside
•  barcode, producer logo and copyright info on the back

Digipak Audience Feedback

The audience feedback I received on design was that the picture behind the cd on the bench had the best colours, but that the tree was the best design for the booklet.

Digipaks

• simple front, with just a picture, artist name and album name. 
• often different design on cd inside
• track names on the back and occasionally the artist name on the back too.
• artist name, production logo and album name on spine
• picture behind the cd
• booklets on the inside left cover which have the tracks inside
• track list, barcode, producer logo and copyright info on the back

These are my three initial design ideas for my digipak, that I sent for audience feedback. The convention in red above are the ons which they do not yet include, but will be added.

Digipak Research

Here is an example of some digipaks I found in my research. Common themes in digipaks are:

• simple front (example above: Adele 21, with just a picture, artist name and album name. 
• often different design on cd inside
• track names on the back and occasionally the artist name on the back too.
• artist name, production logo and album name on spine
• picture behind the cd
• booklets on the inside left cover which have the tracks inside
• barcode, producer logo and copyright info on the back

Final Magazine Advert

Magazine Advert Audience Feedback

From audience feedback, I found that this advert was preferred to the previous design. Feedback also suggested that I make the 'out now' stand out more, as well as the singles. This version also has the production logos

Magazine Advert

These are two versions of my magazine advert, however they both comply with the conventions that I found in my research. They both:

• feature the artist prominently
• name of the artist the largest text
• large blocky fonts
• design one has the text on a black background and design two is on location, which were the two different styles I found

Magazine Advert Examples

I researched other magazine adverts, when starting to plan my ancillary tasks and found that they often feature the artist prominantly and they are they only figure/s in the advert. They often include the name of the singles and featured on the album and the most prominant text on the advert is the band or artist name. The fonts are blocky and widely spaced, often in capital letter and either on a black box or on the background of a scene, such as the ‘friendly fires’ advert above. They also often have links to their websites, such as in the Jessie J advert. They also often include the logo for the producers of the album.

Final Music Video

Here is our final music video. This is the version with the artist named Kell in the titles. There is also a version where the artist is a band called 'Roads to Rome' as although Sophie, Morgan and I used Kell as our artist name, Alisha used ' Roads to Rome' and therefore has a separate version to match her ancillary tasks.

Q3 of the survey

This feedback is interesting as responses 1 and 2 contradict each other, one saying we had lots of different shots and one saying we filmed from one place. Response 2 may also  be saying we filmed in only one location, except we filmed in many locations, such as the shops the park, the school, the high street etc. Response 2 also mentioned that the camera wasn't always stable, which was  deliberate choice of ours, we thought the moving camera work, would add to the carefree feel of our video

Survey Monkey

These are the results of a survey I created and distributed via snapchat. I only got 3 full responses and therefore this data is not enough to be of any use in any way, except Q3, as that was comments not quantified data. I was told the difficultly was the format when the link as followed from snapchat, as it looked as if the first question (which was just a link to the video) was the only one on the survey.

Showcase

We did a showcase to our class and this is their feedback

track list

1. The March of May
2. Thorn of a Rose
3. Last waltz
4. Crown of Laurels
5. Reckless Freedom
6. Different colours
7. The Dance is just Beginning
8. Revolution of Dawn
9. Birdsong
10. Smile at me again
11. Love at Second sight
12. Graceless Paradise

This is the track list I am going to use for my digipak. I chose these names as they fit in the indie genre, similar to Panic! at the Disco's songs (for example 'The Dance is just beginning' is similar to 'Don't threaten me with a good time'). On my advert I am advertising 'Reckless Freedom' and our song 'Different Colours' as they have the same carefree feeling that we are aiming for in our video.

Titles

These are the titles we used in our video. We originally going to have just static titles like the artist name, but Alisha had the idea to have the sliding titles over the establishing shots and we agreed that it fit the feel of the video better than static titles.

Editing 4

We realised we needed more establishing shots rather than just a single shot of the corridor, therefore we added these shots to the beat at the start of the video.

We also changed the shot of the ducks to a closer shot, as we thought it looked better.

Evaluations

These are our evaluation questions:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main product and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction and research, planning and evaluation stages?

Editing 3

We edited the transitions between the phone call so Alisha takes 0.9 seconds to slide in, as any slower and you do not see her talking, and edited it so she slid in right as I was sliding out left. We then edited the compass part, adding a close up of the compass, which we cropped from the larger picture of the map. We then matched the walking down the path and entering the clearing so it it matched. We cut the pan on the wide shot of the shovel, as it was shaky. We tried using a freeze-frame of the shot, however we decided that the slightly shaky shot fit with the rest of our filming style.

Editing 2

After audience feedback we were told that the bench and map sections were still too long, therefore we cut them again, as well as a few shots that were too long. We also sped up the feet shot on the bridge, originally to 2005, which ended up being too fast so we reduced it to 150%. The feedback also said that me and Alisha meeting outside the coloured houses looked unnatural as we were too close together. We therefore edited one of the previously discarded 'zoom in' shots and used some of the candid footage of me and Alisha to make it look more natural. We also made sure that when we edited the bench and map shots the bridge of the song comes when they see the man.

Rachel's feedback

Alternate endings

We filmed two alternate endings, with the expressions in the last shot different in each:





We then showed the class:





They decided that they liked the first one best. there other comments were:

1. That on the high bridge shot that the actors got lost in the crowd.
We decided to keep those shot as the provide good section markers for the lidl shots and show that the man is following them.

2. That the feet are going the wrong way up and down the hill
we simply flipped the shots to fix this

3. That we lingered to long when the man was showing the spade
We tried cutting this shot or speeding it up so it was shorter, however we eventually decided that we liked this shot, and as other audience feedback indicated that other people liked it , we decided to keep it.

4. That one shot was out of focus
After much deliberation we decided to keep this shot in. we liked the candid nature of this shot, and as it was candid it would be near impossible to replicate. We decided that the merit of the shot overweighed the fact that it was out of focus

Boy Being the Artist

We decided to have Morgan's brother (who is playing the man) be our artist, as this follows Andrew Goodwin's theory of 'Star image', by having the artist in the music video. There is also a convention in Indie videos to have the artist have a small role in the music video, which is the role the man plays. One example of this is ‘The Lumineers’ video ‘Sleep on the floor’  which features the artist for only a small part of the video

Refilming

We realised we need to refilm the shots in the school as they are really blurry, which none of our other shots are. We hope that when we refill them they will have more clarity.

Editing 1

We uploaded all the footage that we have, (which is all the footage up to the drawing of the compass)

which totalled at 1 hour 21 minutes. We then edited the very long continuous shots (the lidl the map shots and the bench shots) and isolated the parts of them which would be effective in the video. We then went through these again to make sure we didn't have any content errors and edited/ deleted some where one of us looked at the camera, or occasionally a finger was over the lens.

Vlog

This is the vlog we took on final day of filming.