Prelim

For our prelim we (River, Sophie and I)  decided to recreate the opening of 'Boys Will Be Boys' by Benny, as we really liked the opening in the woods and felt that the next part, of the father and son arguing, would show our knowledge of editing to the beat.

Andrew Goodwin

Andrew Goodwin’s Theory	Blue neighbourhood – Troye Sivan	Cherry wine - Hozier	What makes you beautiful – one direction	Galway girl – Ed sheeran	Wake me up - Avicii
Genre characteristics: style and iconography  (e.g. stage performance in metal video, dance routine for boy/girl band)		Narrative video is typical of the genre and the soft lighting	Focus on boyband moving camera cut shots
Relationship between lyrics and visuals with the visuals illustrating, amplifying or contradicting the lyrics	The lyrics do compliment the visuals, wild the start of a relationship, fools the breakdown and talk me down the aftermath	The narrative is about the lyrics	Emphasis on band	Visuals of what they are doing in the song	The idea of ‘finding myself’ is present in the lyrics and the narrative of the video
A relationship between the music and visuals, eg editing to the beat	The videos have lots of intercutting clips, which change on the beat		Tapping at the beginning in time with beat	Fast forward in time with music	The dancing at the end is in time with the music
Multiple close up shots of the artists to create visual style, a ‘star image’ to sell the artist	Multiple close up of troye sivan singing,	Artist isn’t in the video	Most of the focus on the band	Artist not in it, but his POV	They go to an avicii concert at the end and there are multiple close ups of their logo
A frequent reference to notion of looking (screens within screens, mobile phones, billboards and particularly voyeuristic treatment of the female body)		Looking at herself in the mirror, however not voyeuristically, but as a victim		The entire video is portrayed as being filmed on a phone, so the idea of looking is there	Close up on faces of people looking at them
Inter-textual references to other media texts may be present, (eg films, TV programmes, other music videos etc). Often used in humorous or parody videos	Intertextual references to injustices in the real world and the impacts of homophobic parents on children	Again real world injustices

Galway Girl

Ed Sheeran's 'Galway Girl' is a narrative video, which uses POV shot,which immerses the viewer in the video, as if they are the person behind the camera. It also gives the video a sense of realism, which s also present in the song as he says "I swear I'm gonna put you in a song that I write about a Galway girl and a perfect night"

What Makes You Beautiful

One direction's 'What makes you beautiful' focuses on the performers, as much of there music is liked due to the band's fame and popularity so they are the focus of the video in the hopes of drawing people in.

Wake Me Up

Avicii's 'Wake me up" is also  a narrative video, and also has the convention of adding dialogue into moments of instrumentals to further aid the storyline.

Cherry Wine

"Cherry Wine' by Hozier is a narrative video about domestic abuse. It demonstrates good use of Andrew Goodwin's theory that music videos often include mirrors of some kind. It also doesn't feature the artist at all, which is a feature of Hozier's videos, such as in 'work song' and 'take me to church'

Blue Neighbourhood

This is the combined videos of Troye Sivan's 'Wild', 'Fools' and 'Talk me down', which formed a three part music video titled 'Blue Neighbourhood'- also the title of his album. The three videos form a single non-chronolgical storyline about two boys' relationship, 'wild' mainly their childhood, 'fools' mainly the breakdown other relationship due to one's homophobic father and 'talk me down' the father's funeral and the culmination of the storyline, which was left vague, but suggested suicide. I liked this video as I felt it highlighted an important issue, as well as the fact that I liked combining the songs to make one cohesive storyline. I also liked the lip-synching that was woven into the storyline.

Types of Music Video

Performance video

• Contains mostly performance (dance, instrumental focus on star) 
• Often shows the vocalist(s) in one or more settings 
• Common examples = recording studio / rehearsal room 
• But the performance can take place anywhere, a bath tub, outer space etc. Walking down the street is another performance cliche, which is common in rap videos. 
• Almost every video includes lip syncing. Some videos combines song and dance performances. 
• Michael Jackson's videos often contain dance performances. Instrumental performance is not so common, but it occurs occasionally. Concert performance on stage with audience is so common that it has its own category, the concert clip. 

Narrative video

• If a music video clip is most appropriately understood as a short silent movie to a musical background, it is a narrative clip. 
• A narrative clip contains a visual story that is easy to follow. 
• A pure narrative clip contains no lip-syncronized singing. 

Abstract 

• No perceptible visual narrative 
• No lip-syncronized singing 
• Repetition of images 
• Fat paced zooming, short cuts, vivid colour pallet, shapes, movements 
• often a more artistic video with modern, experimental music, such as electro-acoustic music. 

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