Andrew Goodwin

Andrew Goodwin’s Theory	Blue neighbourhood – Troye Sivan	Cherry wine - Hozier	What makes you beautiful – one direction	Galway girl – Ed sheeran	Wake me up - Avicii
Genre characteristics: style and iconography  (e.g. stage performance in metal video, dance routine for boy/girl band)		Narrative video is typical of the genre and the soft lighting	Focus on boyband moving camera cut shots
Relationship between lyrics and visuals with the visuals illustrating, amplifying or contradicting the lyrics	The lyrics do compliment the visuals, wild the start of a relationship, fools the breakdown and talk me down the aftermath	The narrative is about the lyrics	Emphasis on band	Visuals of what they are doing in the song	The idea of ‘finding myself’ is present in the lyrics and the narrative of the video
A relationship between the music and visuals, eg editing to the beat	The videos have lots of intercutting clips, which change on the beat		Tapping at the beginning in time with beat	Fast forward in time with music	The dancing at the end is in time with the music
Multiple close up shots of the artists to create visual style, a ‘star image’ to sell the artist	Multiple close up of troye sivan singing,	Artist isn’t in the video	Most of the focus on the band	Artist not in it, but his POV	They go to an avicii concert at the end and there are multiple close ups of their logo
A frequent reference to notion of looking (screens within screens, mobile phones, billboards and particularly voyeuristic treatment of the female body)		Looking at herself in the mirror, however not voyeuristically, but as a victim		The entire video is portrayed as being filmed on a phone, so the idea of looking is there	Close up on faces of people looking at them
Inter-textual references to other media texts may be present, (eg films, TV programmes, other music videos etc). Often used in humorous or parody videos	Intertextual references to injustices in the real world and the impacts of homophobic parents on children	Again real world injustices